ATI Electronics launches Philips Power Banks in India



ATI Electronics launches Philips Power Banks and other Mobile
Accessories in India; signs exclusive deal with Flipkart.




Mumbai, November 28, 2017: ATI Electronics India Pvt Ltd, the exclusive OEM

partner and distributor for Philips Accessories in India has recently announced its

foray in the Indian market. Known for its best-in- class quality and hi-end technology,

the brand has launched a host of products under its umbrella for the technology

segment like Power Banks, Bluetooth headsets, Micro, HDMI and Lightening Cables,

Chargers and Surge Protectors among others.



There aren’t many well-known multi-national brands serving the mobile accessories

segment in India. With its foray, ATI Electronics aims to fill the void in the higher end

of the mobile accessories market. Power Banks being most popular among the

various products launched by the Company, ATI is launching around 10 models of

Power Bank for the style and quality conscious consumers, varying from 2600mAh to

13000mAh. In addition, ATI Electronics is also launching High Speed HDMI Cables,

fast charging Apple sync and lighting cables, Car & home wall chargers and Universal

Power Sockets (Surge Protectors) among others.

The brand is being launched in India this week. The products are aggressively priced

between Rs.199/- and Rs.2,999/-. ATI Electronics has tied up with Flipkart to sell

some of the premium Philips Power Banks exclusively on its online marketplace.





Speaking about the foray into the Indian market, Mr. Murli Manohar Jha, CEO, ATI

Electronics India Pvt. Ltd., said, “India is one of the fastest growing market for mobile
accessories in the world and the second largest growing market for smart phones.
The growth in smart phone sales is bound to spike the demand for mobile
accessories and we fit in at the higher end of the market. The manner in which India
adopt new technological innovations, makes it one of the most lucrative market for
any tech Brand. We are proud to partner and bring Philips Accessories to India and
are happy that we have finally entered this market and look forward to a great
association with Flipkart.”



Sharing his views about the exclusive tie-up, Mr. Hari Kumar - Senior Director,

Electronics at Flipkart said, "We are excited to be the exclusive partner for the
launch of Philips Mobile Charging portfolio. Philips would be a strong brand addition
in the Mobile Charging space where we are the undisputed market leaders. Power
Bank is a focus category for Flipkart in Electronic Accessories where we have more
than 70% of the online and nearly 25% of the All India market share. As a market
leader, Flipkart is continuously solving for wider selection availability, affordable
pricing with unmatched service levels."



ATI Electronics India Pvt Ltd is in the process of establishing its chain of distribution

network all across India. Soon, Philips Accessories will be available all across India on

both online and multi brand offline mobile stores. For more information, please visit

www.atielectronics.in.



About ATI Electronics:

ATI Electronics India Pvt Ltd, is an affiliate of ATI Electronics (Shenzhen) Co., Ltd, a

Sino-US multinational electronics contract manufacturing JV, established in 1999.

Headquartered in Shenzhen, China, it is one of the largest electronics OEM

manufacturer, specializing in Bluetooth & Wireless products. At present the

company is innovating in the field of Smart Home and IOT. With its in-house most

modern R&D facilities, the company caters to brands like Samsung, Philips,

Motorola, Altec Lansing etc. ATI Electronics India Pvt Ltd has been formed with the

vision of participating in Government of India’s “Make In India” program and bring

their manufacturing innovation and expertise to the Indian market. The company is

also planning to establish its state of the art assembly cum manufacturing unit in the

City of Bangalore, Karnataka.

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